Adludio

The company operates a hybrid software and services model in digital advertising. It builds AI-based platforms for mobile ad creative generation, campaign planning and in-flight optimisation, which are provided as software-as-a-service so marketing teams can self-serve the creation and management of mobile display campaigns. In parallel, it offers managed services for creative production, campaign set-up, optimisation and reporting, and may act similarly to an agency in handling elements of media buying.

Value is created by improving the effectiveness and efficiency of mobile campaigns: automating creative generation and testing, concentrating expertise in mobile-first sensory creative techniques, and simplifying workflows through a unified dashboard. Customers pay for platform access, creative and campaign services, and media-related fees, trading incremental campaign performance and reduced internal production effort against these costs.

Adludio is a London-based advertising technology company focused on mobile display and interactive creative. It develops AI-powered tools and methodologies for designing, testing and optimising mobile-first ad creatives, using a proprietary platform described as Sensory Ad Science and an AI engine called Lorenzo.

The company generates revenue by providing software-as-a-service access to its campaign and creative platforms, alongside managed creative and campaign services and media-buying related fees. Its customers are brand marketing teams, agencies, publishers and in-house media/creative teams that run mobile display campaigns and want to design, execute and optimise creatives and campaigns themselves or via Adludio’s managed service.