all eyes on screens

The business creates value by turning raw second-by-second TV and streaming usage data into decision-support tools and data products for the advertising ecosystem. Its platform layers an in-house video recognition algorithm and AI-based forecasting/optimization models on top of large TV/CTV viewership datasets, surfacing insights via dashboards for campaign measurement and planning, and packaging audience segments for activation in external ad platforms. Revenue is generated from B2B customers who pay for access to these tools and datasets to improve TV and cross-channel media performance, attribution, and targeting.

all eyes on screens is a Croatia-based adtech company that provides TV and streaming advertising measurement, planning, and data activation solutions. Its proprietary platform converts second‑by‑second TV and CTV/OTT household viewing data, captured via an owned video recognition algorithm and telco data partnerships, into actionable metrics, forecasts, and audience segments for advertisers, agencies, and broadcasters. The company monetizes by licensing its Measurement & Analytics dashboard suite, Apollo planning engine, and Data Activation (TV Boost) audience products to businesses running or selling TV/CTV campaigns. Customers include advertisers and brands with TV/streaming budgets, media agencies, TV broadcasters, and programmatic buying teams that require granular cross‑screen measurement and TV-derived audience segments for digital activation.