AudienceValue

The business operates a contextual programmatic advertising platform focused on display inventory bought via real-time bidding. It creates value by enabling advertisers to run keyword-based contextual and geolocation-targeted campaigns on Google-certified inventory with clear cost and inventory transparency. Rather than licensing software separately, the platform is bundled with media buying and support.

Revenue is generated through tiered prepaid media plans. Customers pay an upfront amount into a media wallet; a defined platform/service fee is deducted, and the remaining value is used as net media spend across programmatic campaigns. The service fee covers RTB buying, hosting, keyword targeting and event tracking. The model emphasises lower service fees relative to competing RTB offers, so value is created by delivering a higher share of spend as active media while simplifying programmatic access for SMEs and agencies.

Audiencevalue is a France-based contextual programmatic advertising service marketed by Always-Computing S.A.S. It provides real-time display media buying via programmatic RTB, using page-level keyword and geolocation targeting for campaigns primarily on Google-certified inventory. The offering is positioned as a complementary solution to Google Ads with transparent costs and inventory.

The company monetises by selling prepaid media credit plans to small and medium-sized businesses, e-commerce merchants and digital marketing agencies. Customers purchase tiered packages that include a defined net media budget after a stated service fee, which covers technology, RTB buying, hosting, keyword targeting and campaign tracking. Support is included, and credits are valid for a limited period, allowing lower-risk testing of contextual campaigns.