BE A LION

The company operates as a marketing and content services agency within the Mediaset España group. It creates value for brand advertisers by designing and producing branded content, transmedia projects, influencer campaigns, and audiovisual and podcast assets tailored to social platforms. It also plans, buys and optimises paid social advertising, and develops virtual influencers using generative AI for use in campaigns.

Revenue is generated mainly through professional services and agency-style commercial arrangements: project-based fees for creative strategy and content production, ongoing retainers for end-to-end content and social media management, and media-buying or activation fees linked to campaign budgets. Virtual influencers and AI-generated talent are monetised through bespoke campaign packages and brand collaborations leveraging the underlying intellectual property and technology.

BE A LION is a Spain-based subsidiary of Mediaset España focused on marketing, content production and social media advertising services for brands. It operates an in-house content studio for branded content, transmedia projects, influencer marketing, and audiovisual and podcast production, and manages paid social campaigns across major social platforms.

The company also develops and operates generative-AI-based virtual influencers and digital talent for commercial campaigns, offering end-to-end creation, training, production and distribution of virtual avatars as brand ambassadors. Revenue is generated through project fees, retainers and media-buying fees from brand advertisers and agencies that commission campaigns and content, primarily in the Spanish market under the Mediaset group umbrella.