Anthem Sports & Entertainment

Anthem operates as a vertically integrated media owner focused on sports and entertainment content. It acquires and produces rights-based content (wrestling, combat sports, game shows, films, music and live events) and distributes it through owned linear television channels, direct-to-consumer streaming services, and partnerships with OTT and FAST platforms. Value is created by aggregating niche but scalable audiences around specific genres (combat sports, wrestling, films, music, games) and packaging this reach and content library for distributors, advertisers, sponsors and fans.

The business model combines traditional pay-TV carriage and licence deals, advertising inventory across linear and ad-supported streaming environments, premium and subscription access to owned IP, and B2B broadcast operations services. The company also uses acquisitions of content libraries, channels and promotions to expand its distribution footprint and catalogue, which in turn supports new distribution deals, advertising inventory and direct-to-consumer offerings.

Anthem Sports & Entertainment is a Canadian media company that owns and operates a portfolio of linear television channels, combat-sports and wrestling promotions, and related streaming services. Its assets include music and entertainment channels, combat-sports networks, a professional wrestling promotion with a direct-to-consumer subscription service, women’s mixed martial arts, and game- and sports-adjacent channels, alongside a film channel package in Canada and a broadcast services unit.

The company generates revenue primarily from carriage and distribution agreements with cable, telco, satellite and OTT/FAST platforms, advertising and sponsorship on its channels and digital properties, direct-to-consumer subscription fees for its wrestling streaming service, content licensing to third-party platforms and broadcasters, live event ticketing and merchandising for its owned sports properties, and B2B fees for outsourced broadcast operations. End viewers are consumers, while the paying customers are a mix of distributors, advertisers, sponsors, event attendees, and B2B broadcast clients.