Arcanor

The business operates as a B2B data and software provider built around mobility and GPS signals. On one side, it ingests large-scale location and mobility data, applies patented hyper analytics and data fusion methods, and produces audience segments for advertising and dashboards for mobility and market analysis. On the other side, it exposes these outputs via SaaS platforms and integrations into external ad platforms.

Value is created by transforming raw location data into actionable audience segments for media targeting and into decision-support analytics for enterprises and public institutions. Revenue comes from paid access to its platforms, licensing of audience and analytics data, and usage-based audience activation through a marketplace that distributes audiences into programmatic and social ad channels. The company positions itself as a third-party, cookieless audience provider and as a mobility intelligence platform vendor rather than an agency or publisher.

Arcanor is a Turkey-based location and mobility data company focused on advertising and market intelligence use cases. It converts GPS and mobility signals into privacy-compliant audience segments for digital advertising and into analytics dashboards for enterprises and public bodies. The firm holds US patents related to hyper analytics, data fusion, digital twins and mobility data, indicating proprietary data-processing methods.

The company sells cookieless audience products to agencies and brands for activation across ad platforms, and offers an AI-driven analytics and visualisation platform for 360° market and mobility intelligence. Its customers are primarily advertising agencies, brands, enterprises, and government or urban-planning stakeholders across the US, Latin America and EMEA. Revenue is generated through B2B SaaS subscriptions, data and audience licensing, and marketplace-based audience transactions, typically via demos and enterprise sales rather than direct-to-consumer channels.