Artefact

The business model is centred on services-based value creation around data, analytics and AI. Artefact scopes, designs and delivers transformation and implementation projects for enterprises, using internal consulting talent and proprietary accelerators (such as its open-source AI enabler platform) to shorten delivery times and reduce risk. It positions itself as a specialist partner to large cloud and advertising ecosystems, which supports project acquisition and allows it to sell implementation, integration and optimisation services on top of those platforms.

Value is created by helping clients turn data into operational and commercial outcomes (e.g., improved marketing performance, automation, and AI-infused processes). Intellectual property, including reusable AI components and frameworks, is used primarily to enhance service efficiency rather than being sold as stand-alone software. Additional value is created via thought-leadership and events that attract prospective enterprise clients and technology partners, feeding the consulting and implementation pipeline.

Artefact is a France-headquartered data and AI consulting group formed from the merger of a Paris AI startup and media agency NetBooster. It focuses on designing and implementing data, analytics and AI solutions and related marketing and media services for corporate and enterprise clients across sectors, often in partnership with major cloud and advertising platforms.

The company generates revenue primarily from professional services engagements, including data and AI transformation projects, cloud and analytics implementations, and media and marketing services. It supplements this with reseller and implementation fees from technology partners and sponsorship and event income from its AI adoption events and platforms. Its customers are business organisations that buy consulting, implementation and managed services, not consumers directly.