Audience Solutions

The company operates a B2B adtech and data services model built around a proprietary data management platform. It ingests and segments user data, organises it into IAB-compliant taxonomies and supplies it as ready-to-use audience segments to buying platforms. Value is created by enabling more precise audience targeting, improved campaign performance and monetisation of first‑party data for publishers and data owners.

Revenue is generated from multiple streams: (1) data product fees for activating audience segments via integrated DSPs/SSPs, (2) monetisation of publisher and partner data on a page‑view or unique‑user basis, (3) licensing and implementation of private, on‑premises DMP instances for enterprises, and (4) professional services for research, analytics and data enrichment based on proprietary machine‑learning algorithms.

Audience Solutions S.A. is a Poland-based advertising technology company focused on data management and audience targeting for programmatic advertising. It provides a proprietary data management platform (DMP), catalogued audience segments, and research and analytics services that help advertisers, agencies and publishers collect, segment and activate user data across integrated DSP and SSP platforms using IAB-compliant taxonomies.

The company generates revenue by selling access to pre-built audience segments, licensing and deploying private DMP instances (including on‑premises options), and delivering research and analytics services that combine client first‑party data with partner data using machine‑learning algorithms. Its direct customers are advertisers, media agencies, trading desks, publishers and data partners that need audience segmentation, data monetisation and campaign insight services.