AudienceProject

The company operates a B2B SaaS and data‑services model in the advertising and media analytics space. It provides cloud‑based platforms for real‑time cross‑media audience measurement, audience targeting segments, and publisher‑side first‑party audience building. Value is created by giving advertisers and agencies independent, de‑duplicated measurement across channels, and by enabling publishers to build and monetise first‑party audiences in a cookieless environment. The firm embeds its technology into agency, broadcaster and sales‑house workflows via partnerships, effectively becoming the measurement and targeting layer for their campaigns. Over time, recurring software contracts and data usage deepen integration with customers, while co‑developed offerings with large partners expand reach and lock‑in.

AudienceProject is a privately held Danish software company providing audience measurement, targeting and first‑party audience‑building tools for the advertising ecosystem. Its cloud platforms measure cross‑media reach and frequency, validate audience composition, and enable creation and activation of audience segments across digital and connected TV channels.

The company generates revenue by selling subscriptions and enterprise licences to advertisers, media agencies and publishers for access to its SaaS measurement and data products, supplemented by fees for audience data activation, integrations and professional services. Customers use the products to plan, optimise and validate media campaigns and to monetise publisher first‑party data, often as part of partnerships with agencies and broadcasters in European markets, particularly the Nordics and Germany.