austria.info

The organisation operates as a national tourism body whose mandate is to promote Austria as a travel destination. It runs a consumer-facing content portal for travellers and a B2B portal under austriatourism.com for industry partners, plus digital products for virtual events and AI-assisted travel planning. Value is created by aggregating and distributing destination content, enabling structured marketing campaigns, and offering digital tools that support tourism marketing, MICE and hybrid events. Core funding is public, complemented by partner participation in marketing programmes, project-based deployment of virtual event environments, and co-operative campaigns that amplify partners’ reach across multiple markets.

austriatourism.com is the B2B and institutional portal of Österreich Werbung, Austria’s national tourism organisation. It serves as an information and collaboration hub for tourism industry partners, regional destination management organisations, convention and MICE stakeholders, and the press, and also showcases digital initiatives such as virtual event environments and AI-based travel planning tools operated via the consumer site.

The organisation is publicly funded and complements this with commercial income from paid marketing co-operations, partner programmes and fee-based services to tourism partners and event organisers. Its digital products create value by promoting Austria as a travel destination, providing tools for tourism marketing and hybrid events, and facilitating structured co-marketing with industry stakeholders rather than selling direct-to-consumer travel services.