Mile

The company operates a B2B adtech model centred on publisher yield and analytics. It develops and maintains software modules that plug into publishers’ existing programmatic stacks (notably Prebid and header bidding setups) to set auction floor prices and provide granular revenue analytics and forecasting. Value is created by increasing publishers’ advertising revenue and improving visibility into auction‑level performance, which in turn supports better yield decisions.

Revenue is generated primarily through software access fees for these modules, likely structured as SaaS-style contracts, and complemented by managed ad operations / “white‑glove” services for implementation, monitoring and optimisation. The platform’s AI‑driven pricing and ML‑based forecasting are core to its value proposition, aiming to deliver measurable uplift in programmatic RPMs and more accurate revenue planning for publisher clients.

Mile.tech (Automatad Inc. doing business as Mile Tech) is a United States–based advertising technology company focused on publisher yield optimisation. It provides AI‑driven dynamic floor‑pricing for programmatic auctions and a revenue analytics dashboard that integrates with publishers’ existing ad tech stacks to track auction, inventory and page‑level performance and forecast revenue.

The company generates revenue by selling these tools and associated ad operations services to digital publishers and their ad/revenue operations teams. It positions its offerings as software modules with free trials plus managed support, aiming to increase programmatic revenue, particularly in header bidding and Prebid environments.