Awin

Awin operates a two-sided performance marketing network focused on affiliate partnerships between advertisers and publishers. On one side, advertisers (brands, retailers, and agencies) pay for access to the platform to track sales and manage partner relationships, while funding commissions paid to publishers. On the other side, publishers (content, coupon, comparison, and other partner types) join to earn those commissions on a pay-for-performance basis.

The company creates value by providing tracking infrastructure, reporting, commission management, and discovery tools that reduce friction in setting up and scaling affiliate programmes. It has grown its reach and inventory through acquisitions such as ShareASale in the US and Commission Factory in APAC, consolidating multiple regional networks into a broader global partner-marketing platform.

Awin is a Germany-headquartered affiliate marketing network owned by Axel Springer, with United Internet as a significant minority shareholder. It operates a global performance marketing platform that connects advertisers (mainly ecommerce and direct-to-consumer brands) with publishers and partners, including via the integrated ShareASale and Commission Factory networks in North America and Asia-Pacific.

The company provides tiered access to its affiliate platform through plans that scale from self-service for small and mid-sized advertisers to enterprise-grade offerings with bespoke reporting and private network options. Revenue comes from recurring platform fees, percentage-based tracking fees on attributed sales or commissions, and optional professional and managed services. Its direct paying customers are advertisers and agencies; publishers are onboarded to earn commissions funded by those advertisers.