BidBerry

The company operates a services-led performance marketing and data business. Its core value creation lies in planning and executing digital media campaigns across SEM, social, native, programmatic and CTV, aiming to improve customer acquisition and campaign efficiency for brands and advertisers. It augments this with an extensive catalogue of audience segments derived from large-scale user profiles, which can be activated in external DSPs for targeted advertising. An internal AI-powered pricing engine supports bid and budget decisions during media trading.

Revenue is driven primarily by agency-style media buying fees and margins on managed ad spend, complemented by recurring or usage-based income from licensing audience segments to platforms and buyers. Additional value is created through tailored analytical and optimisation projects, including custom pricing algorithms, and through a financing advisory spin-off that helps Italian SMEs secure public or subsidised funding for digital projects, monetised via consulting and project fees or success-based compensation.

BidBerry Media is an Italian performance marketing agency focused on media buying and audience data for digital advertising. Founded in 2019, it manages cross-channel campaigns across search, social, native, programmatic and connected TV, using an internal AI-based pricing and optimisation capability.

The company generates revenue by charging brands, advertisers and other business clients for media planning and buying, licensing anonymised audience segments into global demand-side platforms, and providing consulting-style services such as client-specific pricing algorithms and an SME-focused financing advisory spin-off in Italy. Its customers are primarily B2B advertisers and Italian SMEs undertaking digital and e-commerce projects funded through public or subsidised finance.