BlueSea

The company operates a two-sided programmatic advertising platform spanning both demand- and supply-side. On the demand side, it offers an AI-driven demand-side platform that allows advertisers, performance marketers and agencies to buy programmatic inventory across multiple channels and formats using real-time bidding and optimisation. On the supply side, it runs an ad exchange / supply-side marketplace that aggregates publisher and app inventory and exposes it to global demand partners via Prebid, OpenRTB and SDK connections.

Value is created by improving campaign performance and return on ad spend for buyers, and by increasing yield, eCPM and fill rate for publishers. The firm positions itself as an infrastructure and marketplace provider compliant with industry standards (e.g. IAB Europe TCF) rather than a content owner. Revenue is generated from technology and media fees applied to transactions flowing through both sides of the marketplace, as well as from related managed services and data-driven optimisation support.

Blueseasx is a France-based advertising technology company operating both demand- and supply-side programmatic infrastructure. It runs an AI-driven demand-side platform for advertisers and a publisher ad exchange / mediation layer that connects media owners to global demand across display, video, CTV, mobile and native formats via Prebid, OpenRTB and SDK integrations.

The company generates revenue by taking a percentage of media spend flowing through its demand-side buying tools and supply-side exchange, and by offering managed campaign and optimisation services. Its customers are advertisers, agencies and performance marketers buying programmatic media, as well as publishers, app developers and other media owners seeking to monetise their ad inventory programmatically with focus on eCPM and fill rate.