Brand Networks (BN)

The company operates a B2B adtech and marketing platform model that combines software and managed media services. It develops and licenses platforms for employee advocacy, local influencer marketing, brand safety and media planning/buying, enabling enterprises and retailers to scale social and local campaigns and monetise first‑party data. Value is created by turning distributed employees and locations into structured media and influencer channels, enforcing compliance and brand safety, and centralising planning, execution and measurement of paid and organic campaigns. Additional value comes from AI-based optimisation and conversational planning interfaces that reduce the need for in-house media expertise, particularly for smaller advertisers. The firm extends this model with expert media teams who act as an extension of client marketing departments to execute and optimise campaigns.

Brand Networks (bn.co) is a United States-based advertising technology company that provides software and managed services for social, local and retail media activation. As a subsidiary of Augeo, it focuses on employee advocacy, local influencer activation, and AI-supported media buying across social platforms and connected TV, particularly for enterprises and multi-location brands.

The company earns revenue through enterprise software subscriptions and programme services around its influencer, local marketing and adtech platforms, along with media management fees tied to paid campaign spend. Its customers are primarily large brands, retailers, franchises and other businesses that want to operationalise employee-generated and local content, run compliant advocacy programmes, and automate media planning and buying, with an additional SMB segment targeted via its AI-driven media buying tool.