Channelize.io

The company operates a platform-as-a-service / SaaS model focused on video commerce infrastructure for online merchants. It provides hosted, low-latency video streaming, interaction and commerce features (chat, product overlays, add-to-cart, checkout integrations, analytics) delivered via embeddable players, SDKs, and plug-ins for e-commerce platforms. Value creation comes from increasing conversion rates, session time, and on-site monetisation of both live and pre-recorded video assets for merchants.

Revenue is generated primarily through recurring software access fees, often packaged as subscription plans or app-based billing within ecosystems like Shopify, WooCommerce or Magento, with higher tiers likely tied to usage levels, feature sets, and support. For larger brands and enterprises, the firm can offer custom contracts, implementation support, and potentially white-label or bespoke deployments, adding professional services revenue on top of the core software platform.

Channelize.io is an India-based software company providing a platform-as-a-service for video commerce. Its core offering enables e-commerce brands and retailers to embed live shopping and shoppable video experiences directly into their own websites and apps, rather than relying solely on third-party marketplaces or social platforms. The company has expanded its capabilities through the acquisition of Livescale to serve both mid-market and enterprise customers seeking livestream shopping and shoppable video tools.

Channelize.io generates revenue by selling subscriptions and related services for its live shopping and shoppable video platform, accessible via integrations with major e-commerce platforms and custom implementations. Its customers are online merchants, direct-to-consumer brands, retailers and marketplaces that want to host interactive livestreams and monetise pre-recorded video content, with developers and solution partners using its SDKs and APIs to embed these capabilities into broader commerce experiences.