CPEx

The organisation creates value by pooling the digital ad inventory and user data of large Czech publishers into a single programmatic marketplace connected to major SSPs and DSPs. This aggregation provides scale and standardisation for buyers and helps publishers improve yield and demand access. On top of this marketplace, it runs identity, audience and consent products (Czech Ad ID, AI audience segmentation, audience catalogues, CMP) that allow more accurate targeting and privacy‑compliant activation of first‑party data across member sites.

Revenue is generated by participating in the economics of programmatic media transactions (revenue share or fee per impression delivered through its marketplace), licensing or margin on data/audience segments distributed to DSPs and private deals, and service or implementation fees for publisher tools such as CMP and onboarding/support. The model is execution and volume driven, tied mainly to RTB media spend and utilisation of audience/data products.

Czech Publisher Exchange (CPEx) is an association of major Czech online media owners that operates a shared programmatic advertising infrastructure. It aggregates display and video inventory from its member publishers, exposes it via RTB connections to SSPs/DSPs, and provides audience, identity and consent tools built on first‑party data from Czech internet users.

CPEx earns money by facilitating programmatic ad spend onto member inventory and by commercialising audience segments, identity IDs and related publisher services. Its direct customers are advertisers and media agencies buying programmatic campaigns in the Czech Republic, as well as member publishers who use its exchange, consent management and data products to monetise their sites and comply with privacy regulations.