DÉKUPLE

The group creates value by combining data analysis, marketing engineering and technology to design and operate performance-driven marketing and subscription programmes. It structures its capabilities into business units such as B2B Marketing Engineering, a Subscription Solutions Division, and an AI-enabled retail marketing platform that provides consumer and catchment-area insights and campaign orchestration.

Revenue is generated primarily from professional services (strategy, consulting, data analysis, creative and campaign operations), managed marketing programmes, and recurring income tied to subscription and loyalty portfolios. The platform and AI components support higher-margin, repeatable service engagements and potentially licence- or usage-based fees, while cross-selling across units deepens share of wallet with enterprise and mid-market brand clients.

Dékuple is a France-based marketing services and data group focused on cross-channel data-driven marketing, particularly for physical retail and B2B clients. It operates business units spanning marketing engineering, subscription solutions, and AI-augmented platforms that connect consumer, location and behavioural data to campaign planning and activation.

The company generates revenue through marketing and consulting services, platform-based campaign orchestration and optimisation, and the design and operation of subscription and loyalty programmes. Its customers are brands and retailers seeking drive-to-store performance, B2B prospecting and lead generation, and recurring revenue models built on customer portfolios.