dataXtrade

The company operates a B2B data and identity infrastructure model within adtech. It runs a proprietary data management platform that ingests cookies and mobile identifiers, performs cross-device matching into a universal ID, and builds audience segments using deterministic and machine-learning-based methods. These audience profiles are then exposed through a data exchange and integrated into common demand- and supply-side platforms for programmatic activation.

Value is created by enabling advertisers, agencies, and publishers to target, measure, and optimise campaigns using prebuilt and custom audience segments across devices. Revenue is generated by selling access to identity graph data, device graph data, and audience segments, as well as by offering custom data onboarding and integrations for enterprise clients. Distribution is indirect, via integrations with DSPs, SSPs, and partner platforms, plus direct enterprise relationships.

dataXtrade GmbH is a German advertising technology company operating a data management platform and data exchange for programmatic advertising. It consolidates various online identifiers into a universal ID, builds audience profiles and segments, and distributes these via standard demand- and supply-side platforms.

The company generates revenue by providing identity and device graph data and audience segments to advertisers, agencies, trading desks, publishers and platforms. It monetises data access and integrations rather than selling to consumers directly, operating as a small (<10 employees) B2B data provider headquartered in Munich, Germany.