Dianomi

The company operates a performance-led native advertising marketplace that intermediates between advertisers (and their agencies) and premium finance and business publishers. It creates value by aggregating high-intent audiences across a curated publisher network, providing tools for native ad creation, campaign management and audience targeting. Its data management platform and audience products enable contextual and cohort-based targeting, which improves campaign performance and monetisation for both advertisers and publishers. Value is delivered through self-service access via a campaign interface or through a managed service model for larger clients, while publishers gain incremental revenue and traffic from monetised native units and automated content promotion.

Dianomi is a UK-based native advertising marketplace focused on finance, business and professional content. It connects advertisers with a network of premium publishers, offering native content and video ad formats placed alongside editorial on business and financial news sites.

The company provides a self-service and managed platform for running performance-based native campaigns, supported by an in-house data management platform and privacy-first audience segments. It earns revenue from media spend flowing through its marketplace, primarily on a cost-per-click basis with CPM options for enterprise clients, serving advertisers, agencies and publishers in financially oriented verticals.