squadata.net

The business model combines SaaS software with managed media and data services. Squadata offers a cloud-based data management platform that centralises customer and prospect data, providing audience building and activation functionality; this creates value by enabling advertisers and agencies to better organise and activate their first‑party data. In parallel, it operates managed services for email and SMS retargeting, CRM onboarding and data hygiene, taking over implementation, optimisation and reporting for clients. On the supply side, it runs a publisher monetisation programme that aggregates email, cookie and audience inventory, routing demand from advertisers and sharing resulting revenues with publishers. Value is created by increasing conversion rates and data utilisation for advertisers, and incremental yield for publishers, while Squadata captures value via subscriptions, service fees and a share of media revenues.

Squadata is a France-based advertising technology company within the Agile Invest group, operated by Digital Squad. It provides a SaaS data management platform and managed data‑driven marketing services focused on email and SMS retargeting, CRM onboarding, audience monetisation, and inactive-contact reactivation for digital marketers and publishers.

The company earns revenue through subscriptions to its DMP platform, campaign-based fees for email and SMS retargeting and CRM onboarding, and revenue-share models for monetising publisher inventory such as email lists and cookie pools. Its customers are advertisers, e‑commerce and travel sites, agencies, and publishers seeking to activate and monetise first‑party data and improve conversion performance.