Opt Me In

The company operates a permissioned consumer marketing database and associated data services. It aggregates and maintains opted‑in consumer records, then monetises these assets by enabling brands and agencies to target, enrich, and model audiences for direct marketing campaigns. Value is created by providing compliant access to contactable consumers, improving client customer files via data appends, and using modelling to define segments and lookalike audiences for better campaign performance. Additional value comes from handling operational aspects of campaigns (email and social activation) while managing consent, suppression, and subject‑access requests on behalf of both consumers and brand clients.

Opt-Me-In is a UK-based, permissioned consumer-data and marketing service operated by ESB Connect Limited. It maintains an opted‑in email and marketing database, provides data append and enrichment, audience modelling, and cross‑channel retargeting for brands, and offers a self-service privacy and data-access portal for consumers.

The company generates revenue by supplying marketing data and managed campaign activation services to high street and other consumer-facing brands and agencies. Its customers pay for access to its permissioned audience data, enrichment and modelling of their own customer files, and execution of targeted email and social campaigns that comply with UK and EU data‑protection rules.