EVADAV

The company operates a performance-focused advertising marketplace and media buying group. Its core ad network aggregates inventory from website publishers, proprietary mobile apps and external sources, then sells this inventory to advertisers and media buyers via programmatic (OpenRTB) and direct campaigns. Value is created by providing scalable traffic, targeting, fraud moderation and reporting to advertisers, while giving publishers a monetisation layer for push, popunder, in‑page and native formats.

Additional value comes from in‑house mobile apps that act as direct traffic sources, a search arbitrage unit that optimises paid search traffic routing, and a managed performance media buying service for large advertisers. The business captures spread between advertiser spend and publisher payouts, and can also participate in revenue share/CPA deals as a media buying partner.

Evadav is a Cyprus-based performance advertising network operated under EVADAV Traffic Group. It runs an ad exchange that connects advertisers, media buyers and publishers across multiple formats including push notifications, popunder, in‑page and native ads, using OpenRTB and internal traffic sources such as in‑house mobile applications and search arbitrage.

The company earns revenue by charging advertisers on CPC, CPM and CPA models while paying publishers via revenue share and CPA per push subscription, keeping the margin between buy and sell prices. Its customers are performance advertisers, affiliates, media buyers and website/app publishers seeking traffic monetisation and campaign scale, with additional managed media buying and search arbitrage services for larger partners.