Frequency
Frequency is a saaS workflow and monetisation platform for podcast and audio advertising.
Frequency operates in the Unclassified segment.
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- Founded
- 2017
- Headquarters
- United States
- Core Segment
- Unclassified
- Company Size
- 10–49
- Official Links
- Website
- Verified
- 2026-03-12
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Key competitors include Acast, SiriusXM, MuxIP.
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Frequency: About
The company operates a B2B SaaS and media enablement model. Its core value lies in workflow automation and creative management tools that simplify how publishers, creator networks and advertisers execute podcast and audio ad campaigns, including host-read and dynamically targeted formats. These tools reduce manual operations, enable large-scale creative versioning and support real-time, context-aware ad delivery, which improves campaign efficiency and yield for professional audio media owners.
Alongside software, the business runs a curated premium publisher network for host-read podcast inventory, connecting supply from creator-led media and networks with advertiser demand. This expands monetisation options for publishers and offers buyers easier access to vetted, premium host-read placements. The company likely complements software and network revenues with professional services such as campaign setup, creative production and managed operations for complex or high-touch campaigns.
Frequency: Market Position
Frequency.media is a United States–based SaaS provider focused on audio and podcast advertising operations. It offers workflow automation, creative management, and monetisation tooling used by podcast networks, publishers and broadcasters to manage host-read and dynamically inserted audio campaigns at scale. The company also operates a curated premium publisher network for host-read podcast ads, acting as a monetisation channel between creators and advertisers.
Revenue is generated mainly from software licensing and related services for its campaign and creative management products, along with transaction-based income from its premium publisher network. Direct customers are business entities such as podcast creator networks, premium publishers, radio groups and advertiser or agency teams managing audio advertising campaigns, not end-consumers.
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