Gravito

The company operates a B2B enterprise software model centred on a consent management platform with integrated identity resolution, visitor profiling, human traffic detection and programmatic data access. Value is created by enabling customers to obtain and enforce user consent across domains and regions, maintain compliant first-party profiles despite browser restrictions, and distinguish human from non-human traffic for analytics and advertising use cases. The offering is delivered as a modular platform with SDKs, APIs and onboarding services, and is positioned for multi-domain, enterprise deployments rather than self-service small sites.

Gravito is a Finnish B2B software company providing a consent management platform and associated identity, traffic-quality and data-access tools for digital publishers, media owners and other web properties. Its platform combines consent collection with real-time visitor identification, profile storage and human vs non-human traffic detection, delivered via SDKs and APIs.

The company generates revenue by licensing its consent and identity products on a volume-based pricing model tied to domain count and traffic. Customers are primarily publishers, media houses and other organisations needing GDPR-compliant consent, first-party identity resolution and traffic quality verification, often under multi-domain, multi-region deployments.