Gupshup

Webaroo’s business model centres on providing messaging infrastructure and tools that allow organisations to run large-scale communications via SMS and mobile chat. It delivers value by handling high-volume message delivery, group/community interactions and workflow-oriented communication so enterprises, brands and organisations can engage audiences or manage internal collaboration without building their own messaging stack. Revenue is created through enterprise contracts for A2P messaging, campaigns that leverage topic-based SMS communities (with ad inventory around those topics) and enterprise subscriptions for managed chat and workflow communication environments. The company sits as an intermediary between enterprises and telecom channels, combining communication infrastructure with campaign and community management capabilities.

Webaroo Inc. is a US-based messaging technology company that created and operated large-scale mobile and SMS-based communication platforms. Its main asset has been an application-to-person (A2P) and group messaging service used by businesses to reach users at high volumes, along with a later enterprise mobile chat product for internal and external communications. The company generates revenue from enterprise messaging traffic, advertising attached to topic-based SMS communities, and subscription fees for enterprise chat users. Its customers are primarily enterprises, brands, organisations and developers that need high-volume messaging and structured group communication capabilities, rather than end-consumers directly paying for the service.