Impactify

The company operates a programmatic advertising supply-side platform focused on high-impact video and rich media formats. It connects publisher inventory to demand sources including Google Ad Exchange and other SSPs/DSPs, enabling programmatic and private marketplace campaigns. Value is created by improving publisher yield through high-viewability formats and optimised access to premium demand, while giving advertisers access to premium inventory and measurable performance. Revenue is generated primarily by retaining a percentage of the advertising spend transacted through the platform before paying out the remainder to publishers.

Impactify.io is a Luxembourg-based advertising technology company providing a programmatic monetisation platform for digital publishers. It offers high-impact video and rich media ad formats (including transparent, display and 3D units) designed to maximise viewability and completion rates while integrating with major programmatic demand sources such as Google Ad Exchange via Google MCM.

The company generates revenue by taking a share of media spend flowing through its platform. Publishers integrate tags and use a publisher dashboard to track earnings, while advertisers and agencies access inventory via programmatic deals and private marketplaces. The platform targets medium to large web and app publishers with sufficient traffic volumes and brands or agencies seeking premium video and rich media placements.