Interactive Performance

The company operates as a performance-focused media and lead generation provider rather than a self-service software vendor. It curates premium publisher inventory (notably AGOF sites) and runs managed campaigns on behalf of advertisers using its in-house ad server and audience/data capabilities. Core offerings include packaged premium display reach, pretargeting and retargeting, performance display, and managed lead generation with data validation and exclusive delivery to clients.

Value is created by aggregating and packaging high-quality inventory, applying data-driven targeting and optimisation, and converting media spend into measurable outcomes such as sales leads and conversions. Financially, it captures margin between advertiser spend and publisher payouts, charges campaign fees based on rate cards (CPM, flat campaign fees, or CPA/CPL), and monetises exclusive validated leads, while sharing a portion of revenue with publisher partners.

Interactive Performance Deutschland GmbH is a German performance marketing specialist acquired by aye media marketing group, with Synatix as a significant minority shareholder. The company operates a managed display and data-driven advertising service, providing packaged premium inventory, retargeting, pretargeting, and lead generation for advertisers.

It runs campaigns via its own ad server and curated network of over 1,000 premium websites, primarily AGOF inventory, and focuses on measurable outcomes such as leads and conversions. Revenue comes from campaign bookings, media margins, and exclusive, validated lead sales to business clients, including brands and agencies seeking performance-focused display and lead generation in the German market.