JWP Connatix (branded as JWX)

The company operates a hybrid software and media monetisation model. On the software side, it sells access to a hosted video platform that includes an HTML5 player, cloud hosting and streaming, analytics, subscription/paywall capabilities and ad stack integrations; these are typically contracted via enterprise agreements and SaaS-style subscriptions with custom pricing defined in Order Forms. On the media side, it provides outstream and in-article video ad formats, programmatic integrations, contextual and predictive targeting tools, and publisher yield solutions, and participates in the ad revenue generated on that inventory via revenue-share and related commercial agreements. Data and targeting products (such as a data intelligence suite and contextual targeting) create additional value for advertisers and publishers, making its inventory more addressable and measurable, which in turn supports both its SaaS fees and its share of media spend.

JWP Connatix is the combined entity of video ad tech firms JW Player and Connatix, headquartered in the United States and backed by private equity. It provides a SaaS-based video platform, outstream video ad player, data and contextual targeting tools that enable digital publishers, broadcasters and advertisers to deliver, monetise and optimise video advertising across their properties. The company also incorporates subscription and identity management capabilities acquired via InPlayer.

The business generates revenue through a mix of software subscriptions and enterprise licences for its video platform, plus publisher monetisation and media revenue-share arrangements for outstream and AVOD inventory. Its paying customers are primarily media companies and publishers, with additional spend coming from advertisers and demand partners using its targeting and data products to run and measure video ad campaigns across the publisher footprint merged from JW Player and Connatix.