Kubient

The company operates an open, cloud-based programmatic advertising exchange that connects buyers and sellers of digital ad inventory and runs real-time auctions. Value is created by aggregating inventory, enabling audience-based buying, and embedding pre-bid fraud detection to improve media quality and reduce wasted spend. It also runs a managed-services division that plans, executes and optimises campaigns on behalf of clients using the same technology stack. Its fraud-detection engine can be deployed both within its own exchange and on third-party programmatic platforms, extending addressable revenue beyond media that runs directly through its marketplace.

Kubient is a US-based advertising technology company that operates a cloud-based programmatic advertising marketplace with integrated advertising-fraud detection and managed services. Its platform connects digital media buyers and sellers across channels (web, mobile, CTV, audio and digital out-of-home) and embeds an artificial intelligence engine that scores inventory for fraud in real time before bids are placed.

The company generates revenue primarily from transaction fees on media spend flowing through its marketplace, fees for managed campaign services, and licensing or enterprise deployment of its fraud-detection technology. Its paying customers are advertisers, agencies, demand-side platforms and publishers that use its exchange, fraud-protection engine or managed-services team to execute and safeguard digital advertising campaigns.