KUPONA

The business operates a hybrid agency and technology model. On the agency side, it provides performance marketing services including programmatic display, social media advertising, search engine advertising, affiliate marketing, and website / online shop development. Value is created by planning and managing campaigns across multiple buying platforms, optimising towards measurable results (sales, leads, conversions) and providing transparent reporting. Web and shop builds underpin this by creating conversion‑ready destinations for traffic.

On the technology side, it operates a bounce‑management tool that integrates into online shops to detect visitors about to leave and present personalised product recommendations or pages to recover potential lost sales. Value is delivered in the form of incremental transactions for merchants without heavy integration or additional fixed costs. The combination allows the company to act as both a media services partner and a performance‑linked conversion uplift provider for e‑commerce clients.

KUPONA GmbH is a German performance marketing agency and technology provider founded in 2004 and based in Fulda. It plans, executes and optimises online campaigns across programmatic display, social media, search engine advertising, affiliate marketing, and also builds websites and online shops. The company additionally offers a bounce‑management SaaS product that helps online shops recover abandoning visitors and increase conversion rates.

The firm earns revenue primarily from agency fees for media planning, buying and campaign management, alongside project work for website and e‑commerce development. For its bounce‑management product it uses a performance‑based, commission (CPO) model where it is paid only for validated purchases it helps to recover. Customers are mainly online retailers, e‑commerce brands and other advertisers seeking data‑driven, performance‑oriented digital marketing in German‑speaking markets.