mediarithmics

The business operates an enterprise SaaS model built around a holistic customer data platform augmented with specialist modules for marketing personalisation, audience monetisation, data collaboration and attribution. It creates value by consolidating first‑party and partner data from online and offline sources (including in‑store transactions and loyalty cards), enabling segmentation, activation and measurement across channels for media owners, retailers and brands. The platform supports deployment on the vendor’s cloud or as a “zero copy” configuration on a client’s existing data lake, aligning with data‑governance requirements. Revenue is generated through contracted software licences for the core platform and optional modules, with additional income from implementation, integration and ongoing support services.

mediarithmics.io is a French enterprise software company providing a customer data platform and related analytics and activation tools for large organisations in media, retail and other data‑centric sectors. Its platform ingests online and offline customer and shopper data, builds unified profiles, and supports use cases including marketing personalisation, audience monetisation, attribution and data collaboration via clean rooms.

The company generates revenue primarily through enterprise SaaS licences to access its CDP and modules, complemented by professional services and implementation work. Customers are business clients such as publishers, broadcasters, retailers and brands that need to activate first‑party data, run retail media programmes and measure marketing performance in a privacy‑compliant, European‑hosted environment.