Merkle

The company operates a services-led, software-enabled model. It designs and implements customer experience, data and marketing architectures for enterprises, then provides ongoing managed services to run analytics, campaigns, loyalty and messaging operations. To increase leverage and standardisation, it offers proprietary cloud-based platforms and accelerators for data management, identity resolution, campaign analytics, loyalty orchestration, messaging and digital experience frameworks. These products are typically deployed on top of public cloud environments and major martech ecosystems (e.g. marketing clouds). Value is created by unifying customer data, enabling targeted and measurable marketing, and reducing time and cost to deploy complex CX and data infrastructure.

Merkle is a US-based customer experience and marketing services firm within the Dentsu group. It builds and operates data, identity, analytics, loyalty, messaging and digital experience solutions for enterprise brands, particularly marketing, CRM and media teams.

The company generates revenue from a mix of consulting, systems integration, managed services and cloud-hosted software/accelerators for customer data platforms, identity graphs, campaign analytics, loyalty management and conversational engagement. Clients are large organisations that need to integrate first-party data, run omni-channel marketing and optimise digital customer experiences.