MIA | Mercato Internazionale Audiovisivo

The business model centres on operating a recurring international audiovisual market as a professional B2B event and transaction platform. APA Service S.R.L. creates value by curating projects, screenings and networking opportunities that connect content sellers and buyers, and by providing both physical exhibition infrastructure and a secure digital environment for screenings and meetings. Revenue is derived from selling access rights and visibility within this controlled marketplace: participants pay accreditation fees to attend and use the digital platform, while companies and institutions purchase exhibition stands, tables and other presence formats. Additional value is created for sponsors and partners via branded awards, conference sessions and promotional placements tied to the market’s programme, with invoicing handled directly by APA Service S.R.L.

APA Service S.R.L. is an Italian company based in Rome that operates and administers the MIA – Mercato Internazionale Audiovisivo, a professional audiovisual content market and industry event. It organises the physical market in Rome and runs the associated accreditation-gated digital platform that provides access to screenings, pitch forums, exhibitors and B2B networking services.

The company generates revenue primarily from professional accreditations, exhibition stands and tables, and sponsorship or advertising packages linked to the market and its awards and conference programmes. Its customers are audiovisual industry professionals and organisations, including producers, distributors, sales agents, broadcasters, streamers, film commissions, festivals, content investors and related service providers that pay for participation, exhibition space and promotional visibility at the market.