AdaptMX

The company operates a programmatic advertising exchange combined with APIs and reporting tools that allow publishers and demand partners to buy and sell digital ad inventory in real time. It creates value by aggregating supply and demand, providing contextual signal datasets to inform bidding, and handling ad delivery, tracking and reporting. In addition, it offers an enhanced display creative format that can be applied to existing campaigns to improve click-through and conversion performance, delivered through PMP deals across integrated supply-side platforms. Value is created for publishers through higher yield and fill, and for advertisers and agencies through improved performance and simplified integration with existing programmatic workflows.

AdaptMX (Monet Engine Inc) is a United States-based advertising technology company providing a server-side advertising exchange and related APIs for programmatic buying and selling of digital media. Its platform connects publishers, advertisers, agencies and demand partners via open auctions and private marketplace (PMP) deals, using contextual and other signals to inform bidding and reporting.

The company generates revenue by facilitating programmatic media transactions and by offering an enhanced display creative product that can be delivered through existing supply-side platforms. Customers are primarily digital publishers seeking monetisation, advertisers and agencies pursuing performance and conversion uplift, and programmatic demand partners integrating via APIs.