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The business operates a two-sided native advertising and content-recommendation network connecting advertisers with online publishers. On the demand side, advertisers and agencies use a web-based self-service portal to plan, launch and manage campaigns including native display, PR and SEO article placements, with optional managed-service support from campaign managers. On the supply side, publishers integrate a recommendation widget and receive contextually matched sponsored and editorial content that generates monetisation events when shown or clicked.

Value is created for advertisers by providing targeted distribution of native and paid article content across a network of local publisher sites, with campaign controls, reporting and AI-supported optimisation. Publishers gain an additional revenue stream and tools for monitoring performance, while the platform coordinates delivery, reporting, billing and settlements, taking a margin or fee from the ad spend flowing through the system.

related.hu is the trading name of Natív Hirdetés Kft., a Hungarian-owned media marketing company focused on native advertising. It operates a content-recommendation and native ad delivery platform used by online publishers to show sponsored and editorial content in widget placements, and by advertisers to run native, PR and SEO article campaigns.

The company generates revenue by selling native ad campaigns and paid article placements through a self-service and managed platform, and by sharing resulting media revenue with participating publishers. Its direct customers are advertisers, agencies and brands buying native campaigns, and digital publishers that integrate the widget to monetise their inventory in the Hungarian market.