Netpeak Group

The company operates as a multi‑product IT and marketing technology group, incubating and scaling distinct software and service businesses under one umbrella. Value is created by building tools that solve operational needs in digital marketing, analytics, communication and training, and by providing agency‑style services that implement and optimise these activities for clients. Several products originated as internal tools inside the group’s agency operations and were spun out as standalone SaaS offerings, reinforcing product–market alignment.

Revenue is diversified across recurring SaaS subscriptions (for SEO/analytics, call tracking and LMS platforms), paid desktop utilities for technical SEO, and professional service fees from the digital agency and related media/content service units. The group further enhances value by cross‑selling between its products and services, offering integrated workflows (e.g., combining call tracking with marketing attribution or using its SEO tools within agency projects). Strategic acquisitions, such as video production capabilities, extend the ecosystem into adjacent digital content and media services.

Netpeak Group (recently rebranded as Fractal) is a Ukraine‑headquartered holding company of IT and digital businesses focused on marketing technology, analytics and related SaaS tools, alongside an established digital agency arm. The group brings together around 24 commercial companies and several non‑profits, including SEO and analytics SaaS, call‑tracking and telephony, an AI‑enabled learning management system, and desktop SEO utilities.

The group generates revenue through subscription‑based SaaS products, desktop software licences, and marketing and digital services, mainly for business clients such as marketing agencies, in‑house marketing teams, HR and learning departments, and sales organisations. Additional value is created via an ecosystem of interconnected tools and services that support performance marketing, attribution, training and technical SEO work.