Adalyser

The company operates an enterprise SaaS model focused on TV and cross-channel advertising analytics. It captures schedule, spend and response data via integrations (e.g. BARB, CARIA, MediaOcean) and its own tracking tag, stores this in a central database and applies a proprietary attribution model to quantify campaign performance. Value is created by enabling media agencies and advertisers to attribute responses to specific spots, optimise media plans and automate operational processes such as schedule ingestion and pricing.

Revenue is primarily from recurring or campaign-based software licences that grant access to the cloud platform and its analytics features. The business also offers value-added professional services including data feeds, campaign setup, training and account management, which can be bundled or charged separately. Automated overnight pricing and spot data processing strengthen the value proposition and help retain agency and enterprise clients.

Adalyser is a UK-based media analytics software provider operated by OneSoon Limited, majority-owned by Accsys Spangle Limited. It offers a cloud platform used by media agencies and brand advertisers to ingest TV, radio and digital campaign data and apply attribution models to measure and optimise advertising performance across online and offline channels.

The company generates revenue from enterprise software licences and related services. Customers pay for access to the analytics platform, tracking infrastructure and integrations with industry systems such as BARB, CARIA and MediaOcean, with pricing flexed around campaign duration and usage rather than fixed annual fees. Additional income likely comes from implementation support, data feeds and training for agency and advertiser clients.