optimise-it

The company operates a B2B software and services model around an omnichannel chat and messaging platform used for digital customer service and sales. It creates value by enabling enterprises to handle customer interactions via web chat, social and mobile messengers, video chat, co‑browsing and screen‑sharing, while coordinating automated chatbots and human agents through an orchestration layer. The platform integrates with CRM and other enterprise systems and can be hosted in German data centres to meet local compliance needs.

Revenue is generated through recurring subscriptions to the chat suite, structured in tiered plans (Entry, Business, Enterprise) that reflect feature depth, usage levels and support. Additional value and revenue come from implementation and integration projects, chatbot and workflow configuration, and optional managed services where the provider supplies outsourced chat agents or operates customer service on behalf of clients. Bespoke enterprise arrangements, including dedicated hosting and service‑level agreements, further extend the model for large accounts.

optimise‑it.de (optimise‑it GmbH) is a Germany‑based software company, acquired by Ströer Media AG, that provides an enterprise chat and messaging platform for digital customer service and sales. Its core offering is a modular omnichannel chat suite that supports web chat, mobile and social messengers, video chat, co‑browsing and screen‑sharing, with orchestration between automated chatbots and human agents, and integrations into CRM and third‑party systems.

The company generates revenue primarily through subscription access to its chat platform, sold in pricing tiers from entry to enterprise level, supplemented by professional and managed services for implementation, custom integrations and outsourced chat operations. Its direct customers are medium and large businesses such as insurers, telecoms, e‑commerce and other enterprises that require live‑chat and messaging infrastructure operated in compliance with German data‑protection requirements.