Otterly.AI

The company operates a horizontal B2B SaaS model focused on generative search analytics. It queries multiple AI search engines, aggregates prompt responses, URL citations and brand mentions, and provides dashboards, audits and exports that help customers understand and optimise their visibility in AI-generated search results (generative engine optimisation). Value is created by giving marketers and agencies previously opaque data about how AI systems cite and surface their domains, enabling them to adjust content and strategy.

The platform also supports multi-client workspaces and connectors (such as Looker Studio exports), making it suitable for agencies and larger teams that require structured reporting. As a fully bootstrapped business, growth is driven by product usage and paid upgrades rather than external funding, with free access used to seed adoption and upsell into higher-usage paid plans and enterprise agreements.

OtterlyAI GmbH is an Austrian software company providing a cloud platform for monitoring brand and website visibility within generative AI search engines. Its product focuses on generative engine optimisation (GEO), tracking prompts, URL citations and brand mentions across AI search interfaces such as ChatGPT, Google AI Overviews/AI Mode, Perplexity, Gemini and Microsoft Copilot, and turning these results into reports and analytics for marketing and SEO teams.

The company generates revenue through tiered SaaS subscriptions with optional add-ons and enterprise plans, and is currently fully bootstrapped with more than 10,000 users. Its core customers are marketing teams, SEO/GEO specialists, digital agencies and larger organisations that need to understand and improve how their brands and domains appear in AI-generated search results.