TACTIC

The company operated an enterprise martech business model centred on a cloud-based dynamic creative management platform. It created value by letting advertisers and agencies template, adapt and traffic large volumes of ad creatives across channels while retaining the ability to modify content after campaigns were live, and by providing consolidated analytics on creative variants. Commercially, it pursued contracted relationships with brands and agencies, offering trials and customised demos that led into ongoing platform access agreements. Value was delivered through increased creative production efficiency, faster campaign iteration and improved control over creative performance data, relative to manual ad operations or static creatives.

Tactic Real-Time Marketing AS was a Norwegian marketing technology company that developed a cloud-based dynamic creative management platform for digital advertising. Its software enabled advertisers and agencies to create, update and serve multiple versions of display and video adverts in real time, and to track performance across media platforms through integrated analytics.

The company generated revenue by selling enterprise licences and associated services for its platform to brand marketers, media agencies and creative/production agencies. It was later acquired by BrandMaster, and appears to have been dissolved in 2021, so its technology is now likely embedded within the acquirer’s broader offering.