eltiempo.es

The company creates value by aggregating meteorological and environmental data, producing forecasts and related editorial content, and distributing this content at scale via web and mobile properties to attract a large Spanish-speaking audience. This consumer reach and data are then used to power advertising inventory, weather-triggered campaign tools, audience segments, and enterprise weather data solutions. Revenue is generated primarily from selling advertising, branded content and campaign execution to brands and agencies, as well as from licensing weather data, models and consulting to enterprises. The model combines publisher media sales, programmatic activation fees and B2B data and services contracts, leveraging Pelmorex’s broader adtech stack for activation.

eltiempo.es is a Spanish digital weather publisher owned by Pelmorex. It operates a consumer-facing website and mobile applications providing local and international forecasts, maps, alerts and environmental indices, and distributes associated editorial content on weather and climate. The business is monetised through advertising on its consumer properties and through B2B adtech and data products that use meteorological and environmental data to trigger and optimise advertising campaigns. Direct paying customers are advertisers, media agencies and enterprises that buy weather-based advertising, audience segments, data feeds and consulting, mainly in Spain and neighbouring markets.