Perform Media

The company operates as a performance-focused advertising network and media-buying partner. It intermediates between advertisers and a large set of publisher properties (notably via the Media.net publisher network), packaging keyword-based search inventory, native placements, programmatic display and contextual targeting into managed or console-driven campaigns. Value is created by providing access to aggregated, brand-safe, high-intent inventory, along with tooling (the advertiser console) and services (account teams) that optimise bids, placements and targeting toward client KPIs such as CPC and CPA. Economically, it captures value through the spread/margin between what advertisers pay for traffic or impressions and what it pays publishers, as well as any associated campaign management or service fees.

Perform Media is a United States–based performance advertising company founded in 2017 by former paid search executives. It runs keyword-based and native ad products across a large publisher network, notably leveraging the Media.net ecosystem, and delivers campaigns via its own advertiser console plus managed services.

The firm focuses on high-intent search, native, programmatic display and contextual targeting to drive performance and brand outcomes for advertisers. Revenue is generated from media spend flowing through its network and campaign management services, with advertisers and agencies using its console and account teams to plan, execute and optimise campaigns on a CPC, CPA and likely CPM basis.