Pexi

The company operates a B2B adtech platform model. It develops and maintains a cloud-based adserver for dynamic and rich‑media display advertising, plus supporting developer tools (JavaScript SDK) and programmatic control interfaces (MCP server). Value is created by reducing campaign trafficking overhead, enabling feed-driven creative updates, and exposing APIs that allow agencies, advertisers and integrators to orchestrate campaigns and measurement through their own systems. Revenue is generated from businesses that use the platform to serve and manage campaigns at scale, likely via contracted platform access, usage-linked fees, and optional services for onboarding or complex integrations.

Pexi is a Netherlands-based advertising technology company that provides a cloud-hosted adserver focused on dynamic and rich‑media display campaigns. Its platform includes feed-driven dynamic creative tools, a JavaScript SDK for building and instrumenting creatives, and an MCP server interface that allows external tools and AI systems to control campaign settings programmatically.

The company generates revenue by selling access to its self-service adserving platform and related tooling to professional buyers and managers of digital display media. Customers are primarily brands, advertisers, media agencies and publishers that want to run and optimise dynamic creative campaigns and integrate campaign control into their own workflows and AI tools.