Playstream

The company operates a two-sided video advertising marketplace and provides white-label adtech infrastructure. On the supply side, it onboards publishers, broadcasters and content creators, aggregates their video inventory and exposes it to programmatic demand. On the demand side, it connects to multiple DSPs, brands and agencies that buy video impressions across formats such as pre-roll, mid-roll, post-roll and in-read.

Value is created by increasing fill rates and revenues for publishers through programmatic demand access, SSAI-based delivery and fraud filtering, while giving buyers access to consolidated, viewable video inventory. Revenue is generated through a revenue-share or take-rate on media spend running across the marketplace and through SaaS-style and service fees for white-label platform deployments and managed support.

Playstream.media is an India-based digital advertising technology company focused on video ad monetisation. It operates a programmatic video advertising marketplace that aggregates video inventory from publishers, broadcasters and content creators and connects it to demand from DSPs, brands and agencies, including support for server-side ad insertion into OTT and streaming environments.

The company earns revenue primarily by taking a share of media spend flowing through its video marketplace and by charging SaaS and service fees for white-label and managed deployments of its adtech stack. Its paying customers are media owners and enterprises seeking to monetise video inventory, along with advertisers and agencies that purchase video ad placements through connected demand channels.