Pocketmath

The business model centred on providing programmatic infrastructure for mobile advertising. The company offered a self-service mobile DSP through which advertisers and agencies could run campaigns across mobile in‑app and web inventory, plus an audience discovery module based on app ownership and usage data. It also provided a white‑label audience network product that allowed publishers and app developers to operate their own managed DSP instances and monetise first‑party traffic.

Economic value was created by simplifying and automating mobile media buying, improving audience targeting via app data, and enabling publishers to monetise unused inventory while retaining control of their data. Revenue was primarily tied to the volume of media spend executed on its platforms, with an inferred percentage take‑rate or margin on bought media and potentially additional fees for white‑label deployments, following standard DSP and audience-network practices.

PocketMath Pte Ltd was a Singapore-based programmatic advertising company that operated a self-service mobile demand-side platform (DSP) and related audience products. Its technology enabled advertisers and agencies to buy mobile in-app and mobile web inventory via real-time bidding, with add-on capabilities for app-based audience discovery and a white‑label audience network for publishers and app developers.

The company generated revenue from media spend flowing through its buying platform and white‑label audience network, taking a margin or fee on programmatic campaigns rather than charging fixed access fees or minimum commitments. Core customers were media agencies, in‑house app and mobile marketers, and publishers or app developers seeking to monetise or run their own mobile audience networks. Public records indicate the entity has since been compulsorily wound up for insolvency.