Nova

The company operates a B2B adtech platform that helps publishers, agencies and brands convert social and other creative assets into programmatic display and CTV formats, then manage trafficking via VAST and third-party tags. Its value creation centres on reducing creative production overheads, standardising formats for programmatic pipes, and simplifying campaign operations for social-to-display/CTV workflows. Core modules (Studio, Campaign Studio, Copilot) are delivered as SaaS, integrated into publisher and agency ad operations. As a Fort Point Capital portfolio company, it focuses on enterprise relationships with repeat usage and integration into existing ad stacks.

Commercially, the business is positioned as a horizontal creative infrastructure layer inside the ad supply chain rather than as a media owner. It aims to embed itself into publisher yield and operations and agency workflows, providing tools that underpin social display and video monetisation, without itself primarily selling media inventory at scale. Its competitive set (e.g., TripleLift, Seedtag, Nativo, Smartly.io, VidMob, Spaceback) indicates a focus on creative automation and publisher yield enablement rather than pure buying or selling platforms.

Nova is a United States-based advertising technology company providing a creative automation and trafficking platform for programmatic display, social display and connected TV (CTV) campaigns. Originating as Polar in 2007, it offers login-based tools for building, adapting and deploying ad creatives, including modules such as Nova Studio, Campaign Studio and an AI-powered Copilot. The platform outputs VAST and third-party ad tags used in programmatic and CTV environments.

The company sells primarily to publishers, media owners, agencies and enterprise marketers that need to convert social assets into programmatic formats and manage campaign delivery. Revenue is generated through subscription fees for platform access, professional services for campaign production and trafficking, and commission or revenue-share arrangements with publishers on managed campaign and direct-sold inventory. It operates as a portfolio company of Fort Point Capital, which invested in 2022.