Refine

The company operates as a performance-focused advertising technology provider. Its proprietary platform ingests advertiser and publisher data, performs anonymised deduplication across email and other identifiers, and orchestrates multichannel campaigns (email, SMS, display, video) via an automated marketplace. Value is created by reducing contact waste, improving audience targeting, and simplifying performance marketing execution for advertisers, while enabling publishers and database owners to monetise inventory and data under clear commercial models. An additional contextual unit applies AI to content and placement data to enable cookieless targeting for video and display. Overall, the firm positions itself at the centre of a network of advertisers, agencies, publishers and data providers, extracting value through technology access, performance optimisation and transaction facilitation.

Refine Direct is an Italian advertising technology company providing a proprietary multichannel performance marketing platform and an AI-driven contextual targeting unit. Its core platform connects advertisers, agencies and publishers, enabling anonymised deduplication and matching of contact databases, execution of email, SMS and programmatic campaigns, and performance-based buying through a marketplace and affiliate model. The company was founded in 2016 and was acquired in 2024 by TXT e-solutions.

Revenue is generated from performance-based media transactions, affiliate and marketplace commissions, platform and managed-service fees, and contextual video/display campaigns. Customers are primarily brands, advertisers, performance marketing agencies and publishers—initially focused on the Italian market—seeking data-driven audience activation, cookieless contextual targeting, and monetisation of advertising inventory on a performance basis.