Roam.ai

Roam operates as a B2B location data and infrastructure platform. It creates value by providing SDKs and APIs that handle mobile device location collection, filtering, eventing and basic analytics, reducing the need for customers to build and maintain their own location stack. Key components include a location tracking SDK, geofencing, trip management, proximity search and an insights API for home/work and point-of-interest inference, along with a demo application that showcases the technology.

The business model centres on a cloud-hosted, developer-integrated service: customers embed the SDK in their apps and connect to hosted APIs for real-time operations and insights. This enables delivery, mobility, logistics, fitness and other app providers to incorporate location-aware features, operational routing and simple segmentation without managing low-level location infrastructure or raw data pipelines. Following its acquisition, it also contributes refined mobile data and capabilities into the parent company’s wider geospatial offering.

Roam.ai (Roam B.V.) is a Netherlands-based location technology company that provides software development kits (SDKs) and APIs for high-frequency mobile location tracking, geofencing, trip tracking, proximity search and basic location intelligence. Its tools are used by app developers and product teams in sectors such as delivery, ride-hailing, fitness and logistics that need reliable, battery-efficient, always-on location data and derived insights.

The company generates revenue by selling metered, usage-based access to its cloud platform and APIs, counting billable units such as location updates, Pub/Sub messages and API calls. Customers integrate the SDKs into their own mobile apps and use Roam’s APIs and dashboard to trigger events, power real-time operational flows and derive location insights. Roam has been acquired by French geospatial firm Echo Analytics but continues to operate as an API/SDK location platform focused on B2B customers.