Sabio

The company operates a vertically integrated connected TV and mobile advertising stack combined with owned media inventory. On the demand side, it plans, executes and optimises CTV, OTT and mobile campaigns for brands and agencies via managed‑service and programmatic options, capturing margin or fees on the media it buys and activates. Its proprietary household graph and analytics platform underpins audience targeting, cross‑publisher measurement and attribution, which both differentiate its media offering and function as a stand‑alone SaaS analytics product.

On the supply and content side, it operates an owned FAST channel that aggregates creator‑led and acquired content, generating viewer reach and first‑party CTV inventory that can be sold directly or monetised programmatically. This dual role as both adtech provider and media owner allows it to capture value from planning, activation, measurement and inventory monetisation across the CTV ecosystem.

Sabioctv.com is the CTV- and mobile-focused ad technology and media business of Sabio Holdings Inc., a Canada-listed group with operations in the United States. It provides managed and programmatic buying of connected TV (CTV), over-the-top (OTT) and mobile advertising, underpinned by a proprietary, non‑cookie household graph and analytics platform operated via its App Science arm. It also operates an owned free ad‑supported streaming (FAST) channel, Creator Television, which supplies first‑party CTV inventory for advertisers.

The company generates revenue primarily from advertisers and media agencies that buy CTV, OTT and mobile campaigns and associated measurement services. It charges managed‑service and platform fees on media spend, sells ad slots and sponsorships on its owned FAST inventory, and licenses access to its analytics and measurement platform on a software‑as‑a‑service basis. Additional income stems from creative, measurement and verification services designed to safeguard and optimise CTV ad spend.